Website Questionnaire

1.1In a few sentences, what does the business do?

1.2What products and services do you currently offer?

Please group them into main categories if possible.

1.3Which products or services are the main priority for this website?

1.4Which locations or areas do you serve?

1.5What makes the business different from similar businesses?

1.6Are there any claims, qualifications, guarantees or industry standards that customers should know about?

2.1Who are your main customers?

For example: homeowners, businesses, contractors, architects, property developers or government.

2.2What are customers usually looking for when they contact you?

2.3What are the three most important things you want the website to achieve?

2.4What should visitors be encouraged to do? Select all that apply.

2.5What questions or concerns do customers commonly have before choosing the business?

2.6How will we know the website is working well for the business?

For example: more enquiries, better-quality leads, clearer product information or improved credibility.

3.1Select the pages you expect the website to include.

3.2Are there any additional pages or sections you need?

3.3What information must appear on the Home page?

3.4What company history, team information or background should appear on the About page?

3.5Do individual products or services need their own detailed pages? If yes, please explain how you would like them grouped.

3.6Do you have completed work, installations, projects or customer examples that should be shown?

3.7Should prices appear on the website?

4.1What information should customers provide when submitting an enquiry?

For example: name, company, phone number, email address, location, service needed, budget or message.

4.2Who should receive website enquiries? Please provide the correct email address or addresses.

4.3Which phone and WhatsApp numbers should appear on the website?

4.4What physical address, operating hours and service areas should be displayed?

4.5Please list the 3 to 4 business email addresses required.

For example: info@, sales@, accounts@ or enquiries@.

4.6Which contact options should be visible?

5.1Select the materials that are already available.

5.2Who will provide and approve the final written information?

5.3Who will provide the photographs, brochures and other files?

5.4Are there any supplier logos, product brands or partner names that we are allowed to display?

5.5Are there any materials we must not use or publish?

5.6Please share links to any current social media pages, online profiles or existing website.

6.1How should customers feel when they see the new website?

For example: confident, premium, trustworthy, modern, practical or established.

6.2Are there any colours, styles or visual ideas you would like us to use or avoid?

6.3Please share two or three websites you like and briefly explain what you like about them.

6.4Are there any competitor websites we should review?

6.5The the business logo may be refined or redesigned separately. Is there anything about the current logo that must be kept?

6.6Where is the logo currently used?

For example: uniforms, vehicles, signage, invoices, packaging or social media.

7.1Which features are required in this first phase?

7.2Does the website need to link to any other system, portal, booking page or external service?

7.3Are there any accessibility, legal, privacy or industry requirements we should know about?

7.4Is there anything you definitely do not want on the website?

8.1Who will be the main person responsible for supplying information and giving feedback?

8.2Who has final approval of the website?

8.3Are there any important dates or a preferred launch date?

8.4How quickly can feedback and requested content normally be supplied?

8.5What is the easiest way to discuss feedback?

8.6Is there anything discussed during our call that you want recorded as a required part of the website?

9.1If the website could communicate only one main message, what should it be?

9.2Which three items are essential for the first version of the website?

9.3Which items would be useful but can wait until a later phase?

9.4Is there anything else we should know before planning the website?